Lingerie is our passion
fishbelly lingerie is not only sold in the Hackesche Höfe, but is also designed and made there with great attention to detail. Underwear is worn next to the skin. That's why we believe in lingerie that makes you look good and feel good. This also includes a careful selection of the materials that we use. These should not only look good, but also meet the Oeko-Tex standards for textiles that have been tested for harmful substances.
In our shop studio you can look behind the scenes and actually explore the design and manufacturing process up close. And how about using this opportunity to order your very own personalized lingerie? Getting creative, choosing fabrics and ribbons and getting a real one-of-a-kind? Also a great gift idea!
fishbelly was founded directly after studying fashion. As a lingerie designer, I won design awards early on, for best new label and for French elegance. My first shop opened in Schöneberg, then moved to Mitte to Sophienstraße in the Hackesche Höfe, moved to Neukölln (the photo above was taken there) and then went to Hong Kong for six years!
It was a very exciting time with interesting new impressions. China is known as the world's workbench and almost all large companies have their products manufactured in China or Asia. This enabled me to further expand my specialist knowledge. I worked as a designer for Triumph Asia, designed for a large manufacturer for Lidl and Tchibo and in China I was in charge of product development for the Swiss department store chain Manor and for Breuninger from Stuttgart. And of course Hong Kong also had a fishbelly store in Soho on Hollywood Road.
But then I was drawn back to Berlin, to my old homeland - the Hackesche Höfe! The new shop-atelier is now centrally located in courtyard 7. In addition to retail sales, we prepare our collection for the major lingerie fairs in Paris and New York. With success: fishbelly has already been purchased by exclusive houses such as KadeWe in Berlin, Oberpollinger and Ludwig Beck in Munich, Galeries Lafayette in Paris, Henry Bendel New York, Frederick's of Hollywood, Topshop and Fenwick in London, Mon Amour in Moscow, Globus in in Switzerland, as well as the largest company, Victoria's Secret in the USA, and the Internet giant ASOS, based in London.
See you soon - online or offline.
We look forward to seeing you!